CAGAYAN DE ORO CITY – Despite the less than ideal global business climate during the first half of 2026, this city’s biggest real estate developer has attained an impressive 83 percent sales growth for the period.
During the 2026 Mid-Year Sales Awards held August 18, Pueblo de Oro Development Corporation – Cagayan de Oro Territory Sales & Marketing Head Janice A. Caseria reported how sales for the first semester of 2026 already surpassed its total sales for 2025, and then some.
“For the First Quarter of 2026 alone, we are already Php+162.12-million over our total sales last year, representing an 83 percent growth for the first semester of 2026,” Caseria reported.
This, in spite of the apprehension of consumers and investors brought by uncertainties in the global business climate, on buying real estate assets.
John Vincent R. Rapiz, PDO Vice President, Sales & Marketing, described some of these such as the price shock and squeezed savings arising from conflicts in the Middle East causing rising food, fuel and utility costs which have depleted monthly paychecks, wiping out savings and forcing families into emergency borrowing; deferred big-ticket purchases of homebuyers and vehicle shoppers due to economic stability and high loan rates; loan defaults and cancelled reservations as pre-selling buyers struggle to secure bank financing, leading to higher default rates and forfeited property deposits; and the shift to secondary and rental markets, as investors pivot away from pre-selling developments towards completed, discounted resale units, and rental properties for immediate yield.
However, in the same vein, Rapiz pointed out the silver lining and opportunities that savvy sellers can take advantage of, such as the prevailing buyer’s market for housing units, the government’s continued development of infrastructure, the tapering inflation rate which has eased from 7.2 percent in April to 6.2% in July, the softening global oil prices from $104/barrel to $83/barrel in July, the growth of OFW remittances from Q2$8.3B to Q3$8.6B, and how buying their own home has remained the Filipino families Number One aspiration.
“The height of your rebound is determined by the depth of your fall,” Rapiz noted. “Every crisis is just energy waiting to be redirected into momentum.”
Top Performers
The height of the evening’s program was the recognition of PDOs Top Sales Realties, Brokers and Salespersons for the first and second quarters of 2026.
Leuterio Realty and Brokerage was recognized as the Top Performing Realty for the First and Second Quarters. Recognized as the Top 2 Realties were Head Realty (Q1), SVF Realty (Q2), and Surprising Star Real Estate Services (Q2).
The Top Salesperson for the First Quarter was Reygee B. Rojo, with Keevin Czar Hero as Top 2, and Mae Mar Molato (Top 3).
Marilyn Baldado was the Top Salesperson for the Second Quarter, followed by Alessandra Victoria Zeta (Top2) and Jovie Duerme (Top 3).
Top Quarterly Incentive Qualifiers
The following salespersons qualified for quarterly incentives: First Quarter: Reygee B. Rojo (Vanguard Category) and Second Quarter: Marilyn Baldado, Alessandra Victoria Zeta, Carmel Zamayla, Anna Faye E. Naïve, Colleen Nocete, Cherry Mae Monares (all in the Guardian Category), and Reygee B. Rojo (Warriors).
For the Brokers, Leuterio Realty and Brokerage qualified for both the First (Legend) and Second Quarters (Hero).
Special Awards
On top of their other citations, the following were also recognized with Special Awards:
Captain Shield Award: Reygee Rojo, Heads Realty (Highest number of Quality Accounts)
Black Widow Award: Jessa Jill Torralba, Leuterio Realty Brokerage (Highest number of HDMF accounts sold)
Stark Innovation Award: Keevin Czar Hero, Mr. Hero Real Estate Management Services (Outstanding creativity and digital influence)
Hawkeye Award: Reygee Rojo, Heads Realty (For Highest number of RFO units sold)
In his inspirational talk, Rapiz lauded the Oro Realtors, Brokers and Salespersons for their outstanding performance for the first half of 2026, but urged them to take five more steps to enable everyone to attain the next level of performance in Power Overdrive.
“Re-engage warm and hot buyers. Show proof of capital appreciation making real estate the best asset for wealth conservation and build-up. Continue targeting OFWs. Highlight growth areas outside Metro Manila, and Capitalize on the epic promos and remarkable terms now being offered by developers,” he stressed.
“A home is probably the biggest investment you will make in your lifetime – not merely as a symbol of your success but also as a representation of your devotion and hard work in providing only the best for your family,” said Engr. Chrysler B. Acebu, Vice President for Cagayan de Oro-Operations, in his impromptu inspirational talk.
“Pueblo de Oro’s projects, set in locations across the country such as Cagayan de Oro; Mactan and Lapu-Lapu. Cebu; San Fernando, Pampanga; Calamba, Laguna and Sto. Tomas Batangas have been built with this in mind. We offer innovative style as well as quality, strength and affordability – our gold standard in community living. With these in mind, let us all go forth and get into our Power Overdrive mode and show everyone we are worthy of the lofty standards set before us.”
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