LGU lauds Pueblo’s launch of Upscale Southridge

CAGAYAN DE ORO CITY- The City Government of this fast rising metropolitan area recently extolled the latest undertaking of its leading real estate developer in Uptown Cagayan de Oro  

“Tonight’s Première Soirée is more than a celebration of a new development – it is a testament to vision, excellence, and a shared commitment to building communities that inspire better living,” said City Mayor Rolando Klarex Uy in a message read by City Administrator Atty Roy Hilario Raagas.

“For more than three decades, Pueblo de Oro (PDO) and ICCP Group have been among our most valued partners in development. Southridge stands as another landmark of progress in Uptown Cagayan de Oro, reinforcing our city’s position as a vibrant hub for investment, innovation, and sustainable urban growth.”

Introducing Southridge

“Set within a 31-hectare master-planned mixed-use development designed by globally renowned firm Arcadis, Southridge reflects a vision of refined modern living,” said John Vincent Rapiz, PDO Vice President – Sales & Marketing, in his briefing on the project.” This 5.7-hectare premium enclave features generously sized lots ranging from 250–400+ sqm, within a thoughtfully planned low-density community that balances privacy, space, and urban convenience.”

Purposely planned with both form and function in mind, the development gives due consideration to an efficient drainage system, generous rear yard spaces, and the preservation of the land’s natural terrain. Its elevation and natural contours further enhance the community’s character—creating a landscape that is both visually distinctive and inherently resilient, Rapiz stressed.

The Pueblo Context

The LGUs strong statement of affirmation was validated by Marlon B. Escalicas, PDO Vice President- Operations, Masterson Mile North, in his welcome remarks.

“Since 1995, PDO has been at the forefront of master-planned development in Cagayan de Oro. We have not simply built communities – we have shaped a vision of what Uptown living can be.”

He cited how PDO introduced one of the first integrated business parks and townships in the city, complemented by a world-class golf course and premium residential enclaves that continue to define elevated living.

“Our commitment has always been clear: to create an integrated, interconnected, and sustainable ecosystem where people can truly live, work, and learn. This vision transforms our development into thriving communities – places where life is not just lived, but truly experienced.”

 “We are proud to unveil the first of a series of landmark launches this 2026. What we introduce today is more than just another residential development. With only a limited number of lots available, this community is designed for those who value exclusivity, distinction, and long-term value.”

P.U.E.B.L.O.

“Today, we gather not just to celebrate another Pueblo milestone, but let us honor first that vision, particularly by our Chairman and CEO, “Mr. Guillermo “Guilly” Luchangco, that has transformed lives and shaped communities in Cagayan de Oro,” said Engr. Chrysler B. Acebu, PDO Vice President – Operations, CDO.

He further detailed how the word PUEBLO as an acronym encapsulates who they are and what they have contributed to the city.

P-Progressive, we are not for status  quo nor living within our comfort zones. We continue to explore new trends and concepts in property development. That’s the primary reason why we are engaging the top master planners and designers from Manila and aboard.

U-Unique, yet inclusive. Pueblo Township is unique in itself. It has not been replicated by other developers in Cagayan de Oro.

E- for Environment. Our designers incorporate our care for nature and our common home-the Earth. The 40-hectare urban rainforest affords us not only protection of slopes for our plateau, but serves as the carbon sink for the township and where natural flora and fauna are preserved.

B-for Business, the township shows a semblance of burgeoning businesses supported by the surrounding built-up communities. Oro Chamber which occupies a 2,800 square meter plot in the township ensures that doing business and commerce in Cagayan de Oro is as easy as ABC.

L-Lifestyle, PDO supports and promotes attitude towards health, work and leisure. There’s something  distinct which is notable if you’re an “uptowner”.

O-for Opportunities, Pueblo as a company provides meaningful employment to our employees both direct and agency hires. It has afforded us food on the table, education for our children, and continues to take care of our health and our overall well-being. As a homeowner and investor, we ensure that you get the best value for your investments. Our early home and lot buyers already enjoy the increase in values of their properties.  
Also present were representatives from Chinabank,  RCBC, BPI, Metrobank, BDO, Security Bank who have all been PDOs constant partners in its three decades of development in Uptown Cagayan de Oro.

“Today, Pueblo de Oro stands as a testament to forward-thinking development – a place where heritage meets progress, and where every milestone reflects a promise fulfilled,” Acebu noted.

“As we look ahead, the story of Pueblo de Oro continues. With every home built, every business opened,  and every family welcomed, it moves closer to its vision of creating communities that inspire and endure.”     

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