North-Min Auto Dealership, Inc. (NMADI) or better known as Isuzu Cagayan de Oro with Isuzu outlets in Butuan, Dipolog, Pagadian and Valencia, has cemented its status as the most decorated dealer group in the history of the Isuzu Dealer of the Year Awards (DOYA), securing the prestigious title back-to-back in 2024 and 2025.
Over the years, NMADI has now been recognized nine times as Dealer of the Year, a record within the Isuzu Philippines dealer network and a testament to consistent operational excellence and strong customer focus. At the 2025 DOYA, IPC reaffirmed NMADI’s industry leadership with top placements across multiple categories, showcasing its all-round performance: Overall Dealer of the Year (2025) ; 2nd Place in Service Operations Excellence; and, 3rd Place in Sales Operations Excellence.
NMADI General Manager Nyle B. Balasabas emphasized that the consistent performance of NMADI as IPC’s DOYA would not have been possible without the individual excellence of its team members.
For 2025, the following Individual excellence awards from NMADI staff were recognized:
• Truck Elite Meister Award : Sales Executive Grant Endriga.
• Truck Elite Award : Grant Endriga (2nd place) and Beverlyn Ranis (7th Place), underscoring NMADI’s strength in professional sales and customer servicing.
Beyond DOYA success, NMADI also excelled at the Isuzu Skills Olympics 2025, one of IPC’s flagship technical competitions aimed at elevating after-sales service standards nationwide:
• Dealer Grand Champion — top overall performance among participating dealerships.
• Technician Category Champion, with technicians whose skills have positioned them at the forefront of technical excellence.
• Two NMADI technicians, Sani James Maghanoy and Jay Ar Alcuizar Jumawan, with Joeminel Cutcharo of Isuzu Philippines as their coach, were honored as Team Philippines’ official delegates at the Japan I-1 Grand Prix Technical Skills Competition, held at the Pia Arena MM in Yokohama City, Japan last October 29, 2025. Their participation marks another milestone for NMADI and showcases the Philippines’ technical excellence in Isuzu’s international competition.
“NMADI’s representation this year underscores the growing reputation of Mindanao-based dealerships in global competitions,” noted GM Balasabas. “Their journey is both a source of pride for the local community and an inspiration for future technicians.”
Earlier, Sani James Maghanoy made history by representing the Philippines and NMADI at the Isuzu World Technical Competition – Commercial Vehicle Category on October 30, 2024 in Japan. Competing with participants from 34 countries, this marked a historic first for NMADI. Joining him as observers were NMADI’s Isuzu Service Skills Olympic (ISSO) Champions, Rey Mark Lopez (Service Advisor) and, underscoring our commitment to service excellence. The following year Reynald Macagba represents NMADI in the Light Commercial Vehicle Category.
“At NMADI, we’re setting global standards in automotive service—choose us for excellence!” said GM Balasabas.
• In recognition of its longstanding collaboration and contribution to skills development, NMADI received an Appreciation Award from Isuzu Global Services Corporation during its 10th anniversary.
“Strategically, NMADI continues to be a top performer in commercial vehicle sales, maintaining the largest volume of Isuzu brand-new unit sales in Mindanao, and serving as the largest brand-new Japan truck dealer on the island — a key pillar in sustaining Isuzu’s market leadership in the region,” GM Balasabas stressed.
“These achievements occur in the broader context of Isuzu Philippines’ continued dominance as the No. 1 truck brand in the Philippines for over two decades, with IPC reporting sustained truck market leadership driven by durable products and a strong dealer network that consistently upholds the Isuzu brand promise,” he noted.
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