Isuzu Philippines Corporation (IPC) recently exalted North-Min Auto Dealership Inc. (NMADI) as its 2024 Dealer of the Year, during its annual Dealer of the Year Awards (DOYA) held January 31, 2025 at Solaire Resort, Entertainment City, Parañaque, Metro Manila.
This is the 8th DOYA Award for NMADI, the most by any dealership in IPC’s network. The Dealer of the Year Awards is based on a comprehensive evaluation of each dealer’s performance, measuring their sales achievements, parts and service operations, customer satisfaction, and compliance with IPC’s operational standards.
(Photo courtesy of ISUZU Philippines Corporation)
NMADI (Isuzu Cagayan de Oro) secured the top spot for its exemplary performance across all IPC’s special category awards to recognize dealerships that demonstrated outstanding performance in specific operational areas, finishing 2nd in Sales Operation, Service Operation, and Parts Operation.
The Best in Sales Operation category reflects NMADI’s exceptional ability to meet and exceed sales targets, expand its customer base, and provide top-tier customer service throughout the sales process. The Best in Parts Operation category recognizes the dealer for its strong inventory management, ensuring that Isuzu parts are readily available to support customers minimizing vehicle downtime, while the Best in Service Operation category cites the dealer for its commitment to delivering excellent aftersales service, maintaining high customer satisfaction, and continuously enhancing its service capabilities through training and innovation.
On top of its Dealer of the Year title, the following NMADI personnel were also recognized in IPC also honored individual excellence in sales and customer relations: Frederick V. Magat, as Mindanao Top Sales Performer, for his outstanding performance in sales, customer engagement, and product knowledge, which helped build strong relationships with clients and contribute significantly to NMADI’s success; and Grant Jehiel S. Endriga, for finishing at 3rd place, in the prestigious Truck Elite of the Year, which recognized his expertise in handling truck sales, providing tailored solutions for business clients, and demonstrating a deep understanding of the trucking industry’s demands.
NMADI General Manager Nyle B. Balasabas thanked everyone in the entire NMADI organization for their commitment to consistently striving to be the best version of themselves throughout the year, and IPC for recognizing their dealership for everyone’s efforts at raising the bar for excellence in all areas.
“We are truly honored to have received not just the top dealership award but also in all major and individual categories. This is NMADI’s 8th win of the Dealer of the Year Award, the most won by any dealer group in the entire Isuzu network. Suffice to say that we have a legacy of excellence to carry, all in the objective of nurturing long-lasting relationships with our customers.”
A Commitment to Excellence
“We congratulate our entire dealer network for their outstanding performance in 2024. Their dedication to excellence and customer service has played a crucial role in maintaining Isuzu’s position as the No. 1 truck brand in the Philippines for 25 consecutive years. This achievement is a testament to the hard work, passion, and commitment of our dealers are delivering to our valued customers nationwide,” said IPC President, Mr. Tetsuya Fujita.
“These awards are not just a recognition of past achievements but also an inspiration for all our dealers to continue delivering excellent service and providing our customers with the best possible Isuzu experience. We challenge our entire dealer network to build on this momentum and strive for even greater success in the years ahead,” added Mr. Fujita.
IPC’s dealer network plays a crucial role in delivering the Isuzu Advantage, ensuring that customers receive not just high-quality trucks, but also top-tier aftersales service, readily available parts, and expert technical support. Through continuous training, innovation, and commitment to excellence, Isuzu dealers continue to set the benchmark for the commercial vehicle industry in the Philippines.
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