The most obvious things are the ones most often disregarded
CAGAYAN DE ORO CITY -February 25, 2026- The Philippines’ most awarded Isuzu dealership recently presented something special for its loyal clients.
“We put the spotlight on the D-MAX LT 4×4 — the most honest expression of what a pickup should be,” said Nyle B. Balasabas, General Manager of the North-Min Auto Dealership, Inc.(NMADI), which recently garnered its 9th Dealer of the Year Award (DOYA) from Isuzu Philippines Corporation (IPC).


“For the purist at heart, this is it. A proper manual gearbox. A hardworking 4×4 system. A machine built for terrain, not trends. The D-MAX LT 4×4 doesn’t pretend to be anything else. It doesn’t need oversized chrome or unnecessary theatrics. What it offers is function. Durability. Versatility. The kind of engineering that makes you confident when the road disappears.”
“It is ever tough, dependable, and reliable—a pickup truck truly built to keep going. This event also reflects NMADI’s unwavering confidence as a champion and leader in both sales and after-sales performance across the Isuzu network., said Shunsuke Yasui, IPC VP for Sales. “Our dealerships here in Northern Mindanao, Caraga and Zamboanga Regions remain fully committed to providing world-class after-sales support and service, ensuring that both your fleets and individual vehicles stay in top condition.”
New Isuzu D-MAX: Into New Heights
Outstanding reliability is part of Isuzu’s truck DNA. The D-MAX continues a tradition of toughness that began with the Isuzu’s first ever pickup in 1963. An exceptionally high, wide, and strong workhorse, today’s D-MAX underwent the equivalent of over four million kilometers of testing during research and development, both on-road and off-road. It emerged as the toughest pickup in Isuzu’s history.

The D-MAX’s lightweight body belies improvements in occupant protection, noise and vibration, as well as in overall stability. It is engineered for easy maintenance with rock-solid rust protection and multiple maintenance-free components.
With its extended service life, the D-MAX is a rugged individual, built to keep going. Because life is too short for excuses.
Third Generation D-MAX
The third-generation D-Max was launched in the Philippines on 4 March 2021, initially offered in 1.9 Single Cab, 1.9 LT 4×2, 3.0 LT 4×4, 1.9 LS 4×2, 3.0 LS 4×2, 3.0 LS-A 4×2, 3.0 LS 4×4 and 3.0 LS-E 4×4 trim models. In July 2022, the LS trim was removed from the lineup and two new trim levels were introduced; 3.0 Single Cab 4×4 MT and 3.0 LS-A 4×4 MT.
In April 2023, the LS-E and LS-A trim levels received some feature upgrades levels such as the slightly redesigned grille and new alloy rims design. The facelifted D-Max was launched in the Philippines on 20 June 2024, and is available with five trim levels: Single Cab, LT, LS-A, LS-A Plus and LS-E.


The Lifestyle Concepts for the Isuzu D-MAX LT was presented by NMADI Sales Executive Grant Endriga, one of only two Elite Truck Meisters in the country & Top 2 Truck Elite, recognized during the DOYA 2025 held recently in Manila.
D-MAX LT in 3 Dimensions
Endriga mentioned how for the longest time the Isuzu D-MAX LT was simply regarded as a basic utility truck pick-up. As a service to its loyal patrons and new customers who intend to buy a utility vehicle, NMADI showcase a 3-dimensional concept on how the Isuzu D-MAX LT could be flexed to suit various lifestyles:


D-MAX LT Workhorse – For daily utility usage. Simple but affordable and highly reliable. Suitable for company logistics needs. Its high ground clearance addresses the common flooding often encountered by motorists all over the country.


D-MAX LT Lifestyle Concept– Suitable for techy individuals and young professionals who view the D-MAX LT not merely as a utility pickup but lifestyle convenience as well.


D-MAX LT Off-Road Adventure Concept – Suitable for adventurous adrenalin high junkies who want to maximize the capabilities of the Isuzu DMAX in worst road conditions.
This concept was created by NMADI to address the significant price increase due to the implementation of excise tax for the pick-up segment which happened last July 2025, which not only affected Isuzu but all other brands as well.
But what separates the ISUZU D-MAX LT when it’s purchased from NMADI?
Track Record: The only 9-Time DOYA Awardee of IPC with consistent Sales and Aftersales Overall Performance Awards.






Nationwide Customer Reach: Serving national fleets both in vehicle and aftersales requirements.
Sales and Aftersales Personnel Performance: with one of only two Elite Truck Meisters, two Top 2 & 7 Truck Elite awardees, recognized during the DOYA 2025 held recently in Manila.





NMADI Technician Sani James B. Maghanoy, has twice been the No. 1 Isuzu Service Technician during Isuzu Service Skills Olympics (2024/2025), has also twice represented Isuzu Team Philippines (2024/2025) at the Isuzu I-1 Grand Prix World Technical Competition, an annual global event organized by Isuzu Motors in Yokohama City, Japan, most recently with another NMADI Technician Jay Ar Alcuizar Jumawan.
Isuzu Health Report : Vehicle diagnostics which gives you data on how your vehicle is being driven such as fuel consumption, idling, brake and accelerator pedal driver habits and other factors that affects your vehicle performance. Basically a black box data recorder available upon request every time your vehicles are being serviced
The Only Isuzu Dealer in the Network with an After-Sales Department Dedicated for Fleet and Corporate Accounts. This department is separated from the retail and individual accounts.
“Our role here is simple: to sell the idea. The idea that even with the base-variant Isuzu D-MAX LT, you can practically do anything. Build with it. Travel with it. Escape with it,” GM Balasabas noted. “Transform it into your lifestyle statement — or your workhorse. This is a blank canvas on four wheels. And we invite you to use your imagination. “
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