CAGAYAN DE ORO CITY- Barely two years after deciding to focus on the truck market, North-Min Auto Dealership, Inc. (NMADI), Isuzu Philippines Corporation’s (IPC) dealership in Northern Mindanao, has now made Isuzu the best-selling truck brand in Mindanao.
NMADI has also registered the most number of trucks sold in Mindanao for two straight years among member-brands of the Truck Manufacturers Association (TMA) that includes Isuzu, Hino, Fuso, Foton, JMC, among others. Recently awarded an unprecedented 8th Dealer of the Year Award from IPC for 2024, NMADI achieved a 22% growth in 2024, according to records kept by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the largest automotive industry organization in the Philippines. Per 2024 Campi figures, Isuzu is the bigger truck brand in Mindanao, over Hino, JMC and Fuso. Moreover, NMADI accounts for 52% of the Isuzu truck sales, with the rest shared among other Isuzu dealers in Mindanao.
Leading the charge is the Isuzu Traviz, a Light Commercial Vehicle (LCV) classified under Category 2 by CAMPI. It is available in two versions: the Traviz S short wheelbase (2250mm) and the Traviz L long wheelbase (2400mm). Powering the truck is a familiar engine from the brand’s popular AUV, the Crosswind, now discontinued. It is re-engineered with a new common rail fuel injection system that is Euro 4 compliant and uses the D-max chassis.
NMADI primarily sells Traviz as a cab and chassis, with the customer choosing the type of body that best suits their needs. The dropside body is suitable for businesses that deal in products like hardware stores delivering construction materials. A refrigerated body is ideal for perishable or frozen goods. There are versions that have an aluminum van that’s ideal for deliveries. However, the most popular is the multipurpose body branded by Isuzu as its UV (utility van).
“Our loyal clients like our on-site servicing through which our service technicians proceed to their working areas rather than the traditional practice of bringing the vehicles to be serviced to our casa. The flexibility of our mobile servicing extends even for units on the road experiencing breakdowns,” notes NMADI General Manager Nyle B. Balasabas.
“Even before they make their purchase, our clients are already oriented on how the Isuzu trucks can be utilized to maximize the usage of their assets, lower their maintenance and fuel costs with our driver trainings, and with the use of our proprietary Vehicle Health Report. This powerful vehicle management system details the fuel economy, engine and emission conditions and braking conditions, and even the particular driver’s driving habits, which enables owners to get a higher return on their investments, even when compared to reconditioned and surplus trucks and other ballyhooed brands,” GM Nyle added.
“These reports are helpful for owners and fleet managers alike to monitor how their trucks are being driven, identify potential service areas by analyzing their trucks’ performance and monitor how previous repairs have enhanced their trucks’ performance. It also identifies how their drivers’ driving style affect their mileage, for which we offer free training to further improve their performance.”
True to its commitment of providing top-notch service, beginning in 2022, NMADI has engaged the services of a Japanese expert to train its marketing and after-sales personnel. Toshihiro Kaneda, a Dealer Management Instructor from Isuzu Motors Ltd. in Yokohama, is currently conducting the seventh in a series of trainings for NMADI personnel, focused on educating their buyers on how to best utilize their Isuzu trucks for optimal usage and returns.
Series of sales and aftersales trainings done in Cagayan de Oro by Isuzu Truck global expert Toshihiro Kaneda.
Coupled with special drivers and mechanics training on various topics such as Eco-Driving, Safety Driving, and Proper Truck Operation & Inspection for fleet owners, strong after sales services backstopped by Mobile Medic servicing teams for on-site, or road-side professional and efficient vehicle servicing, and Genuine, Select, and Best Value Parts (BVP), which are affordably priced yet have the same quality as genuine parts, NMADI impresses on potential and current ISUZU truck owners the total value the brand can bring to their respective enterprises.
NMADI is also continuously engaging its clients and potential buyers with events such as the 3-day truck expo held Sept. 22-24, 2022 to mark the network’s 7th anniversary held in its main showroom in Cagayan de Oro, and branches in Butuan, Dipolog and Pagadian.
The NMADI Truck Expo showcased the extensive ISUZU truck line-up for local micro, small and medium enterprises (MSMEs) and how these could be employed to redound to the growth and expansion of their individual businesses. Featured were the Isuzu TRAVIZ and Isuzu N-Series trucks ranging Light-Duty to Heavy-Duty, with various custom body applications from reputable custom body building companies, accredited financing partners, and insurance companies providing a one-stop shop for all the customer’s business needs.
In another similar engagement, NMADI feted its fleet customers with an NMADI Fleet Elites Awards Night held March 29, 2023 at the NMADI head office in Lapasan, Cagayan de Oro City.
“We are proud to be a homegrown brand partnering with these local company-heroes,” GM Balasabas said. Awarded and recognized as 2022 NMADI Fleet Elites were M. Montesclaros Enterprises Inc.; Pryce Gases Inc.; Iligan Light & Power Inc., the LCG Group of Companies, and CEPALCO. Also honored in separate occasions in NMADI branches were Equi-Parco Construction in Butuan City, and FML Agriventures, HFT Corporation, and D5 Hardware in Zamboanga Peninsula.
Guest of Honor and Speaker Isuzu Philippines Corporation President Tetsuya Fujita, thanked all NMADI customers present for trusting and making Isuzu their long-time partner for their businesses.
“We are more than happy to contribute to your business success. I assure you we will also continue offering the best business solutions to your companies, by constantly innovating products that would fit your future requirements,” Mr. Fujita said.
“And to continue our partnership, we will continue to provide your company an all-inclusive after-sales support, service, parts and trainings, because we want you to make the most out of your Isuzu vehicles for a long time. Your continued trust and confidence in choosing the Isuzu brand is the reason why Isuzu continues to be the Number 1 truck brand in the country for 23 consecutive years,” he added.
“This is what tonight is all about,” Mr. Balasabas noted. “These Fleet Elites represent the cream of the crop, the top of the heap. They have their own remarkable stories to tell, not just about getting Isuzu trucks, but more so for having the vision and commitment to their purpose and long-term growth. And NMADI is proud to be a part of their journey towards success.”
Isuzu Philippines Corporation (IPC) recently exalted North-Min Auto Dealership Inc. (NMADI) as its 2024 Dealer of the Year, during its annual Dealer of the Year Awards (DOYA) held January 31, 2025 at Solaire Resort, Entertainment City, Parañaque, Metro Manila.
This is the 8th DOYA Award for NMADI, the most by any dealership in IPC’s network. The Dealer of the Year Awards is based on a comprehensive evaluation of each dealer’s performance, measuring their sales achievements, parts and service operations, customer satisfaction, and compliance with IPC’s operational standards.
This is the 8th DOYA Award for NMADI, the most by any dealership in IPC’s network. (Photo courtesy of ISUZU Philippines Corporation)
NMADI (Isuzu Cagayan de Oro) secured the top spot for its exemplary performance across all IPC’s special category awards to recognize dealerships that demonstrated outstanding performance in specific operational areas, finishing 2nd in Sales Operation, Service Operation, and Parts Operation.
The Best in Sales Operation category reflects NMADI’s exceptional ability to meet and exceed sales targets, expand its customer base, and provide top-tier customer service throughout the sales process. The Best in Parts Operation category recognizes the dealer for its strong inventory management, ensuring that Isuzu parts are readily available to support customers minimizing vehicle downtime, while the Best in Service Operation category cites the dealer for its commitment to delivering excellent aftersales service, maintaining high customer satisfaction, and continuously enhancing its service capabilities through training and innovation.
On top of its Dealer of the Year title, the following NMADI personnel were also recognized in IPC also honored individual excellence in sales and customer relations: Frederick V. Magat, as Mindanao Top Sales Performer, for his outstanding performance in sales, customer engagement, and product knowledge, which helped build strong relationships with clients and contribute significantly to NMADI’s success; and Grant Jehiel S. Endriga, for finishing at 3rd place, in the prestigious Truck Elite of the Year, which recognized his expertise in handling truck sales, providing tailored solutions for business clients, and demonstrating a deep understanding of the trucking industry’s demands.
NMADI General Manager Nyle B. Balasabas thanked everyone in the entire NMADI organization for their commitment to consistently striving to be the best version of themselves throughout the year, and IPC for recognizing their dealership for everyone’s efforts at raising the bar for excellence in all areas.
“We are truly honored to have received not just the top dealership award but also in all major and individual categories. This is NMADI’s 8th win of the Dealer of the Year Award, the most won by any dealer group in the entire Isuzu network. Suffice to say that we have a legacy of excellence to carry, all in the objective of nurturing long-lasting relationships with our customers.”
A Commitment to Excellence
“We congratulate our entire dealer network for their outstanding performance in 2024. Their dedication to excellence and customer service has played a crucial role in maintaining Isuzu’s position as the No. 1 truck brand in the Philippines for 25 consecutive years. This achievement is a testament to the hard work, passion, and commitment of our dealers are delivering to our valued customers nationwide,” said IPC President, Mr. Tetsuya Fujita.
ISUZU Philippines Corporation Tetsuya Fujita.
“These awards are not just a recognition of past achievements but also an inspiration for all our dealers to continue delivering excellent service and providing our customers with the best possible Isuzu experience. We challenge our entire dealer network to build on this momentum and strive for even greater success in the years ahead,” added Mr. Fujita.
NMADI teamed up with Isuzu Philippines Corporation to fete its fleet customers in the NMADI Fleet Elites Awards Night held March 29, 2023 at the NMADI head office in Lapasan, Cagayan de Oro City. IPC President Tetsuya Fujita (third from left) and NMADI GM Nyle B. Balasabas (sixth from right) led the awarding rites.
IPC’s dealer network plays a crucial role in delivering the Isuzu Advantage, ensuring that customers receive not just high-quality trucks, but also top-tier aftersales service, readily available parts, and expert technical support. Through continuous training, innovation, and commitment to excellence, Isuzu dealers continue to set the benchmark for the commercial vehicle industry in the Philippines.
CAGAYAN DE ORO CITY- The highest diplomat of the People’s Republic of China has lauded the Filipino-Chinese Community for giving back to society with their “Three Treasures”.
HE Ambassador Huang Xilian
“The local Chinese community has long been a pillar of generosity, consistently supporting local charitable causes and giving back to society with great enthusiasm,” said His Excellency Chinese Ambassador to the Philippines Huang Xilian, Embassy of the People’s Republic of China, during the launching program for the Spring Festival Medical-Dental Mission held at a local mall.
“Their contributions, often referred to as the “Three Treasures”—The Charity Health Centers, the barangay school building program, and the volunteer firefighters—have become a symbol of their benevolent spirit and selfless acts,” he added.
The mission is one of the flagship events commemorating the 10th anniversary of the CDO Chinese New Year Festival led by the Cagayan de Oro Filipino-Chinese Community, as well as the 50th Anniversary of the Establishment of Diplomatic Relations between China and the Philippines.
Dr George Co Jr. checks the eyes of a patient (All photos courtesy of CIO)
The envoy cited how the Chinese New Year (also known as the Spring Festival) symbolizing reunion and peace, has become a celebration shared by people around the world.
“On this special occasion, we bring health and hope to more Filipinos by conducting today’s medical and dental mission. It is a vivid demonstration of the enduring tradition of mutual support and solidarity between our two peoples. I am confident that this meaningful initiative will bring even closer the hearts of the Chinese and Filipino people,” Ambassador Huang stressed.
The Cagayan de Oro Medical-Dental Mission was a joint venture of the Cagayan de Oro City government, Cagayan de Oro Filipino-Chinese Community, Philippine Chinese Charitable Association, Chinese General Chamber of Commerce, the Chinese General Hospital, and Philippine Dental Association Cagayan de Oro-Misamis Oriental Chapter.
HE Huang Xilian (seated center in red) in a memento with leaders of the CDO Filipino-Chinese Community and officials of the PH Chinese Charitable Assn and participating LGU agencies. (CIO)
Overall, some 1,103 patients (866 medical, 237 dental) benefitted from the mission held February 4 at a local mall. Aside from free medicines courtesy of the Phil. Charitable Association, children aged 9-14 also received free HPV Vaccines while Senior Citizens were inoculated with free PPV Vaccines.
The medical mission was led by Chinese General Hospital and Medical Center Medical Director Dr. Samuel Ang, and Dr. George Co Jr., Program Director, Charity and Outreach Program.
They were joined by 20 doctors and nurses plus six dentists from the Cagayan de Oro City Health Department, five other Filipino-Chinese doctors from the private sector, and 10 dentists from the Cagayan de Oro-Misamis Oriental Chapter of the Philippine Dental Association (PDA).
Also joining the mission was a delegation from the Chinese Charitable Association, Inc. who are also concurrently officers of the Filipino-Chinese General Chamber of Commerce Inc. led by Chairman of the Board Antonio Tan, Honorary Chairman/Executive Committee Chairman Dr. Benito Goyokpin, EVP/President & CEO Kelly Sia, Vice Chairmen Alberto Tan Lee and Manuel Co, Treasurer Antonio Hilario, Auditor Go Kong Kep, and Directors Ramon Chuaying, Eduardo Uy, Edmund Santos, Juancho Pacheco, and Antonio Dino.
Despite the heightened tension between the two countries over some contentious issues, Ambassador Huang noted that China and the Philippines are friendly neighbors connected by blood and history, with a friendship that spans over a millennium.
PDA CDO-Misor Chapter CDO Volunteer Fire BrigadeSan Lorenzo Filipino-Chinese Ladies CircleDelegation visit to the Office of City Mayor Roland Uy (centrer in blue) with HE & Mrs Huang Xilian and CDO Civic Leaders. (all photos by CIO)
This year marks the 50th anniversary of the establishment of diplomatic relations between our two nations. Over the past five decades, despite some ups and downs, China-Philippines relations have maintained a general upward trajectory, thanks to the strong support of people-to-people exchanges. Throughout this journey, our two peoples have been the steadfast driving force behind the growth of our bilateral ties, he noted.
Cagayan de Oro City- Four of the city’s public and private groups recently got together to reacquaint the growing population of the Philippines emerging 4th Metropolitan area with its heritage of Chinese cuisine.
The Oro Trade and Investment Center (Oro TIPC) headed by Department Head John W. Asuncion organized “Wok of Fortune: Culinary Showcase” held February 2, at the West Event Center of the Limketkai Mall.
“In China, not every family’s kitchen has an oven, but every Chinese family’s kitchen will have a wok,” Asuncion noted. “We are introducing this culinary exhibit as another of our new events this year to add spice to our Chinese New Year Festival.”
Left to right: Jeffrey Limbonhai, John W. Asuncion, Chef Aaron, Chef Donal Constancio Jr., Chef Ruben Remedios & Jerome de la Fuente (photo courtesy of Oro-TIPC)
“Much of our attention has been focused on Filipino Cuisine. This is in relation to our government’s push to promote the Philippines and its identity,” noted Cagayan de Oro Hotel & Restaurant Association (COHARA) President Jeffrey Limbonhai.
“While that may be a very good thing, it’s always nice to feature other cultures that have influenced us our culture, clothing, celebrations, superstitions, and food. There’s no denying that the Chinese have added color to our already wonderful culture. In our case, food.”
Executive Chef Sheng Chen Chan (Chef Aaron) of David’s Team House Cagayan de Oro, with Limketkai Luxe Hotel Chefs Donal Constancio, Jr. and Ruben Remedios (courtesy of Oro TIPC)
Traditional Chinese dishes were presented by chefs from Limketkai Luxe Hotel and David’s Tea House. Chefs Ruben Remedios and Donal Constancio Jr of Limketkai Luxe Hotel presented two dishes each, as did Executive Chef Sheng Chen Chan (Chef Aaron) of David’s Tea House.
The Limketkai Luxe Team personally led by no less than General Manager Jerome de la Fuente, presented the following traditional Chinese Dishes: Stir Fried Garlic Chicken Wings, Yangzhou Fried Rice, Prawn Vegetable Cake, and the ubiquitous Sweet and Sour Pork.
In China, many people like to eat chicken wings and the many ways they can be cooked: deep-fried, stir-fried, stewed, grilled, baked, and so on. The main nutrient of chicken wings is collages and are very popular in China.
Yangzhou fried rice (yáng zhōu chǎo fàn), also called “Yangzhou rice fried with egg”, is a classical delicious dish from Yangzhou, Jiangsu province, mainly made from rice, ham, egg and shrimp.
It is said that when Emperor Yang of the Sui Dynasty visited Jiangdu (current Yangzhou), he introduced his favorite “Broken golden rice” (Fried rice with eggs) into Yangzhou, although some scholars believe it originated came from ordinary folk.
Yangzhou Fried Rice from Limketkai Luxe Hotel (Photo courtesyh of Oro TIPC)
According to oral traditional, as early as the Spring and Autumn Period, boatmen sailing on Hangou (Yangzhou’s ancient canal) began to eat fried rice with eggs. The Hangou Canal is the ancient section of the Grand Canal in the southern city of Yangzhou, Zhejiang Province, in China, which is the world’s oldest and longest man-made canal.
In the old days of Yangzhou, if there was leftovers for lunch, one or two eggs were beaten, seasonings such as chopped onions were added, and leftovers were fried to make fried rice fried with eggs at dinner time.
DIY: Recipe Card from Limketkai Luxe Hotel.
In the Ming Dynasty, the chefs in Yangzhou supplemented ingredients and shaped the embryonic form of Yangzhou fried rice. During Jiaqing of Qing Dynasties, Yangzhou prefecture official Yi Bingshou began to add shrimp meat, diced lean meat and ham to the basic fried rice with eggs, which gradually evolved into a variety of mixed “Fried rice with eggs”, making it even tastier. Nowadays, Chinese chefs in Yangzhou, especially those working abroad, have spread Yangzhou fried rice all over the world.
For their part, the David’s Tea House Team was headed by the young Executive Chef Shen Chen Chang, whom everyone call Chef Aaron. He presented their “Imported Abalone” topped with his special Abalone Sauce and “Fried Shrimp Cake”.
Abalone is a valued shellfish in Chinese cuisine, and a traditional part of Chinese New Year celebrations. It is considered a luxury item, and a symbol of wealth and good fortune, believed to bring abundance in the year ahead, and is also considered to have health benefits, such as improving visual acuity, and relieving internal heat.
Imported Abalone from David’s Tea HouseCagayan de Oro (Photo courtesy of Oro TIPC)
Abalone can be braised, steamed, or stuffed, or served with vegetables like broccoli or lettuce, or paired with wine, such as Barolo (xiang zao lu) wine. Among its more popular dishes are Abalone Yu Sheng, which is tossed at Chinese New Year celebrations to symbolize prosperity and good luck; Braised Abalone, a juicy, flavorful dish that is often served in upscale Chinese restaurants, and Steamed Abalone with Mandarin orange peels, a dish that is sometimes served in Hong Kong.
Fried Shrimp Cake from David’s Tea House Cagayan de Oro (RMB)
On the other hand, Fried Shrimp Cake is a traditional way of pan frying minced shrimp and meat seasoned with spices, formed into patties and sautéed in a wok until golden brown and served hot.
With the lively audience interaction led by COHARA President Jeffrey Limbonhai with the assistance of Limketkai Luxe GM Jerome de la Fuente, the audience were treated to games which challenged their retention of the presentations, followed by tasting sessions of the dishes presented.
The audience were treated to first-hand tasting the classic Chinese Dishes.
(photos courtesy of Oro TIPC)
Nollie Arguelles, COHARA Executive Secretary, suggests the event can be expanded next year with the participation of more restaurants and hotels, better promotion of the event to attract a bigger audience, and a more accessible area with better foot traffic.
Most of the younger generation of Kagay-anons pass through Tiano Brothers street which runs parallel to the main artery of Apolinar Velez street without any idea whom it was named after.
However, thanks to the dedication of some residents who are working hard to revive and restore the city’s history during the Second World War and a growing number of online posts dedicated to local heroes, many have become aware of the stories of the three brothers who fought Imperial Japan and the two others who tended to the sick and wounded in one of the guerrilla hospitals in Misamis Oriental.
Still, to this date, very few of the current generation are aware the story of fifteen members of the Moreno clan of Balingasag, Misamis Oriental, who fought together under one guerrilla unit based in this town.
Unlike the five Sullivan brothers who were all killed in action during the sinking of the light cruiser USS Juneau on 14 November 1942, all survived the war and went on to establish their own families and had children who are now prominent figures in their own right.
Most prominent among the fifteen were four male offspring of the seven sons and three daughters of Jose Gonzales Moreno and Josefina Almendrala who served with the 110th Infantry Regiment, 110th Division (Guerrilla) of the 10th Military District, United States Forces in the Philippines (USFIP) during World War II, along with a son-in-law married to the eldest of their three daughters.
Moreno Family Portrait take 19 May 1952 at their ancestral house in Balingasag, Misamis Oriental: Standing from left to right: Emeterio Sr.(father of Mayor Oscar S. Moreno), Redentor Sr. (father of Dr. Sonny Moreno); Metelo, Taurino, Rodolfo (father of Fr. Tony Moreno, S.J.) and Manuel (father of Cecile Kionisala). Seated left to right: Papias Tiro (husband of Humildad); Milagros (shown carrying the 1-yr old Oscar Moreno) , Leonor, Josefina, Jose, Perla, Violeta and Jose Jr. (Seated in front of Josefina and Jose from left to right: Purisima, Humildad, and Nieves). Photo courtesy of Fr. Antonio Moreno, S.J.
The third son Rodolfo joined the United States Army Forces in the Far East (USAFFE) and fought in Bataan, captured by the Japanese and survived the death march after which he was held captive and tortured in Capas, Tarlac. He was later released after taking an oath of allegiance to Imperial Japan and found his way back to Balingasag where he joined his siblings Redentor, Emeterio Sr. and Manuel in the guerrillas. Their brother in law Papias Tiro, who married their eldest sister Humildad, also fought in the same unit. The three other brothers were Metelo, Taurino and Jose, Jr., and the two younger sisters Purisima and Nieves.
Jose Gonzales Moreno was a farmer-landowner and raised the brood at the Moreno-Almendrala Ancestral House in Balingasag Poblacion where all of their children were born. Built before the Second World War, the house still stands and has now passed through five generations.
The Almendralas and Morenos inter-marriage strengthened the union between the two families that bequeathed Misamis Oriental and Cagayan de Oro with a legacy of prominent physicians, religious leaders and public servants, among them Dr. Ignacio B. Moreno, a former member of the Misamis Oriental Provincial Board; Dr. Ramon F. Moreno; Fr. Antonio F. Moreno, S.J.; Deacon Manuel A. Moreno; Former Misamis Oriental Governor and currently Cagayan de Oro City Mayor Oscar S. Moreno and the present Mayor of Balingasag Marietta R. Abogado, daughter of former municipal mayor Porferio Roa.
“Papa told me during the war, the whole family evacuated to (Barangay) Camuayan, then went back to the ancestral house afterwards,” recalls Elvira Moreno-Magsalay, daughter of Jose’s eldest son Redentor, and now based in Seattle, USA. “Lolo (Jose) was a landowner/farmer while Lola (Josefina) had always been a housewife.”
Dr. Redentor A. Moreno
The eldest son, 1st Lt. Redentor A. Moreno DC, served as the Regimental Dental Surgeon of the Medical Co. of the 110th Infantry Regiment, 110th Division (Guerrilla) based in Balingasag, Misamis Oriental.
Although the family has no records of his wartime records with the guerrillas, one can infer his leadership from how he assumed the paternal duties as patriarch of the clan as the eldest of the Moreno siblings when their father passed on, and his brand of public service as a public servant after the war.
As a father and family man, he was a strict disciplinarian, inheriting the values of his father Jose G. Moreno, Jr. Being the eldest of a patriarchal family with strong Catholic faith and qualities from both parents, he inculcated in his children the value of prayers, trust in God, and education.
“He was the recognized head of the family when our father died,” his son Sonny said. “All the brothers and sisters, even their spouses and children, looked up to “Ede”, or “Iyo Ede” as their adviser, mediator, problem solver, and confidant when internal family conflicts or problems arose. He is the source of the Moreno unity now still being practiced after 3-4 generations. Strong family ties were always emphasized, that the family is still close even today after the succeeding generations.”
As a public health dentist who served the entire province, he was so punctual he often arrived ahead of the regional health units staff when he came calling!
He rose from the ranks to became senior dentist (the equivalent of regional dental officer today) but decided to retire in 1979 when the boat they were riding on an inspection tour in Camiguin capsized and they were in the water for 2-3 hours under the scorching heat of the sun before they were rescued.
His health was affected and in 1980 he and his wife decided to migrate to the USA. He died on May 14, 1988 and was buried in California. Until his death, he was still active in the activities of the US Veterans in California.
All his children chose the medical profession: Elvira and Asuncion are nurses now living in the USA, while Redentor Jr. and Ignacio (Sonny), are both medical doctors and practicing in the Philippines.
Redentor Jr. served as the municipal health officer of Talisayan, and was a volunteer with the United Nations Volunteer Program) in Samoa ng Zambia. Sonny took his residency in anesthesiology at the Northern Mindanao Medical Center (then known as the Northern Mindanao Regional Training Hospital) in 1984-87. After his residency he entered public service and was elected as a member of the Misamis Oriental provincial board (1st District) in 1992-1995. He joined the Provincial Health Office in 1997 and became the Provincial Health Officer in 2004, retiring in 2013.
Dr. Emeterio A. Moreno, Sr.
The second oldest brother, 2nd Lt. Emeterio A. Moreno Sr., also served in the same unit as S-1 and HQ Company Commanding Officer, coincidentally under the leadership of 1st Lt. Othelo Emano, 1st Battalion Commanding Officer. 1st Lt. Emano was the uncle of the late Cagayan de Oro Mayor and Misamis Oriental Governor Vicente Y. Emano, and grand uncle of former Misamis Oriental Governor and Congressman Yevgeny Vincente “Bambi” Emano.
This is recorded in the Roster of Troops, Combat Co., HQ Bn 110th Inf of Balingasag, Misamis Oriental dated midnight 30 Aug 1945 and signed by Abundo Bibiano, 2nd Lt, Inf (USFIP) with Declassified Authority NND 883078.
2nd Lt. Emeterio Moreno Sr. is the father of former Misamis Oriental 1st District Congressman and Misamis Oriental Governor Oscar S. Moreno, who also served three terms as the Mayor of Cagayan de Oro City. The elder Moreno later became a physician and served in the town’s barangays.
The younger Moreno has recorded significant achievements in his various positions as a public servant.
Besides serving as Congressman for the 1st District of Misamis Oriental, Oscar Moreno also served with distinction as provincial governor of Misamis Oriental, twice winning the Galing Pook Award for the province for strategic innovations in its hospital system, and for integrating the former rebel stronghold of Sitio Lantad into the mainstream of society, the DILG Gawad Pamana ng Lahi and the Seal of Good Housekeeping for good governance.
During his incumbency as Cagayan de Oro’s chief executive, the city consistently ranked among the top 10 highly urbanized cities in regional competitiveness since the inception of the rankings.
Another son, Dr. Reynaldo S. Moreno M.D., served as a General and Pediatric Surgeon at the Maria Reyna -Xavier University Hospital, but passed on three years ago.
Rodolfo A. Moreno
The third oldest sibling 3rd Lt. Rodolfo A. Moreno, probably had the most colorful wartime career among the four sons of Jose Moreno who joined the guerrillas.
Born on 05 June 1920 in Balingasag, Rodolfo was a college student and cadet officer at the Ateneo de Cagayan when World War II broke out and enlisted in the Philippine Army and subsequently absorbed into the United States Army Forces in the Far East (USAFFE) under Gen. Douglas MacArthur.
“He was a cadet officer of Ateneo de Cagayan when he was enlisted,” said his son, Fr. Antonio F. Moreno, S.J. “It led him to the fall of Bataan and then to Capas, Tarlac. He hardly spoke about his ordeal and torture in Capas. My grandparents were told he had died. They had a requiem Mass for him owing to an account of his friend. My father was so furious, but happy to be reunited with his siblings and parents.”
After surviving the Bataan Death March, and incarceration at Capas, Rodolfo was released after taking an oath of allegiance to Imperial Japan and managed to slip back to Mindanao where he joined the guerrillas, serving with the Headquarters of the 110th Regiment.
“My father hardly spoke about himself during the war. He joined the guerilla movement after he was released from Capas,” Antonio added.
After the war, Rodolfo married Perla Abrogar and graduated with a Commerce degree from Ateneo de Cagayan in 1946, and started working at Philippine Packing Corporation (Del Monte).
Two children, Nestor Edgardo (1947) and Virginia (1948) were born before Perla passed on in 1952. He married Emilia Flores in 1954, with whom he had three children: Ramon (1957), Jesus Benigno (1959) and Antonio (1961).
Before his passing on 28 January 1978, Rodolfo was active in the Cursillo Movement during the 1970s.
“Refined. Reserved. Resolute. Reformed,” is how Antonio describes his father.. “ Not a saint, but he tried to be good to others. Forever grateful in our hearts. On your birth centenary, pray for us and for the healing of our world.”
The youngest of five Rodolfo’s children, his son Antonio has risen to prominence in the Society of Jesus.
After his ordination in 1993, he served as Dean of Arts and Sciences, and later Vice President for Social Development of Xavier University (Ateneo de Cagayan), and later as President of Ateneo de Zamboanga University.
In 2013 he became Father Provincial of the Philippine Jesuit Province, and was appointed President of the Jesuit Conference of Asia Pacific by Jesuit Fr. General Arturo Sosa on 2017, concurrently serving as Major Superior of the Arrupe International Residence.
Another prominent son of Rodolfo, Dr. Ramon F. Moreno, FPCP, also served as the Chief of the Medical Professional Staff of the Clinical Department of the Northern Mindanao Medical Center (NMMC).
Manuel A. Moreno
Corporal Manuel A. Moreno was the youngest of the four Moreno brothers who served with the guerrillas. He served with the Headquarters and Headquarters Service Co., of the 110th Division.
Born December 24, 1921, he enlisted as a Corporal with ASN136109, at age 20 and was commissioned as Regimental Supply Officer under Lt. Alfredo M. Hojas.
“The memories of war were vividly remembered by my Father,” said Cecile Moreno-Kionisala, the 8th of his 12 children.
“He told me that he was sickly but not completely invalid during his war service because all of his older brothers who were commissioned officers, extended him special assistance, and attended to his sickness.”
Miming, as he was known to his siblings and relatives, attributed his hypertension and peptic ulcer to the time when he narrowly cheated death after witnessing his companion bayoneted to death when they were ambushed by retreating Japanese soldiers. On July 16, 1945, he was discharged as a Corporal at Alae, Tankulan (now Manolo Fortich) Bukidnon. He became a member of the Veterans Federation of the Philippines, Region 10 under the leadership of Retired Col. Romulo N. Kionisala.
After the war, Manuel married Violeta Casiño, a Tagoloanon, on April 27, 1946, a marriage blessed with 12 children (7 girls and 4 boys).
He had a colorful career, serving as municipal councilor of Balingasag in 1951-1955 after serving as a classroom teacher in Lagonglong. He finished his studies interrupted by the war at the Ateneo de Cagayan, graduating with a BSBA degree in 1967 after which he worked as a personnel officer with an oil company at Tablon, Cagayan de Oro City.
After serving as Mission Movement Leader of Sta. Rita Parish in Balingasag, he was ordained as a permanent deacon by Bishop Patrick Cronin in 1971and served in this capacity at the Lourdes Parish Church in Binuangan, later being appointed Parish Administrator there by Cronin. He became one of the only four permanent deacons in the Philippines. He also served as a Board Member of the Mindanao-Sulu Pastoral Conference (MSPC) and worked as Archdiocesan Lay Coordinator in 1971-1973.
“Manuel used to serve 2 or 3 Chapels in some Barrios of the town on Sundays to transmit the Homily of the priest and distribute Holy Communion to the faithful in time of the Katilingbanon Pag-ampo (in lieu of Eucharistic Celebration),” Cecile recalls. “He sometimes hiked 6 to 8 kilometers to the barrios to conduct Christian community seminars.”
A priest can celebrate the Mass and all Sacraments except the Holy Order, while a deacon cannot perform any of the sacraments, but they can preside over services that do not involve the celebration of the Mass. Priests are assistants to the bishop and the Pope, while deacons are servants of the church and the bishops. The Philippine bishops have stopped the ordination of permanent deacons and have not re-instituted the permanent diaconate to date, despite it being actively promoted in other Catholic countries.
After graduating from the South East Asia Rural Social Leadership Institute (SEARSOLIN) with a scholarship he secured with the help of Bishop Cronin while working at the Archdiocesan Social Action Office, Manuel worked as Sangguniang Bayan Recorder, Municipal Secretary to the Mayor and designated Balingasag Municipal Security Officer.
In 1982 the Municipal CSU (Civil Security Unit) of Balingasag was awarded the Model Municipal CSU Award for 1982 at GSD, CISA mainly due to Manuel’s model Municipal Defense and Contingency Plan which won him a commendation.
The plan enabled the municipality to monitor through the Regional Station of NISA (National Intelligence Security Agency) several anti-government groups and their activities aimed at disrupting the local government of Balingasag.
After suffering from two strokes in 1985 and 1990, Manuel died at the age of 70 on June 9, 1992 at Northern Mindanao Regional Hospital, now known as Northern Mindanao Medical Center.
Papias A. Tiro
Besides the four Moreno brothers, a brother-in-law 1st Lt. Papias Tiro also served in the same unit as regimental finance officer under Major Rosauro P. Dongallo (who would later become governor of Misamis Oriental). Tiro married the eldest of Jose Moreno’s three daughters, Humildad.
A biography of Papias “Paping” Almonia Tiro written by his granddaughter Thea Uyguangco, reveals he was born and raised in Medina, Misamis Oriental. Born on January 29, 1920, to Maximina Aguilar Almonia and Pedro Rocha Tiro, and he was one of ten children (Leonardo, Adoracion, Meynardo, Julito, Marianita, Cesar, Jane, and Rogelio). Being the eldest, he instilled in himself the values of responsibility, honor, and discipline and continued to be a loving older brother to his siblings despite having a family of his own.
He finished his primary education at the Medina Elementary School and secondary education at Medina National High School. He graduated with a degree in accountancy at the University of the East, became a Certified Public Accountant and moved back to Mindanao.
During the Second World War, Paping joined the guerrillas and served as regimental finance officer of the 110th Infantry Regiment, 110th Division, USFIP, under Maj. Rosauro P. Dongallo. During his posting at the regimental headquarters in Balingasag, he wed, wooed, and later wed Humildad “Diding” Moreno, the eldest of the three Moreno daughters.
After the war, the couple built a life in Cagayan de Oro and raised their ten children (Erlinda, Asther, Papias Jr., Roberto, Veronica, Maria Dulce, Rita, Pedro, Ana Marie, and Jose Ramon) on the foundations of trust, humility, faith, and love of the Catholic faith. He also served as a lay minister and treasurer, and leader (with Diding) of the Archdiocese of Cagayan de Oro City.
His children recount how Paping ran his household with a firm hand and instilled in them the value of discipline, ensuring children had a consistent routine and a set of rules to follow. In his later years, he continued to work hard and was active in his religious duties, becoming an advocate and pillar of Cursillos in Christianity for various chapters in Northern Mindanao, until he suffered a fatal cardiac arrest on March 29, 2000 at the age of 80.
The children passed on the lessons learned from their parents to 44 grandchildren and 54 great grandchildren. Fondly known to the second and third generations as Lolo Ping, he is remembered as the bespectacled white-haired man, with large ears who carried his grandchildren and great grandchildren on his shoulders.
The Spouses Tiro were instrumental in the formation of various chapters of Cursillos in Christianity in Northern Mindanao. They also served as leaders in the family Life Apostolate in the Archdiocese while Paping served as a lay minister of St. Augustine Cathedral until his mid 70s.
His children Erlinda, Papias Jr., Veronica and Ana Marie are all active members and leaders of the Brotherhood of Christian Businessmen and Professionals (BCBP), while Rita is an active member of Couples for Christ (Tampa, Florida), and Maria Dulce is a member of the Bukas Loob sa Diyos Covenant Community.
For his role in rejuvenating the moribund Cagayan de Oro-Misamis Oriental Chapter of the Philippine Institute of Certified Public Accountants (PICPA), Paping became known as the Godfather of the local PICPA chapter and its senior adviser, and was conferred the PICPA Honorary Life Membership Award during the 1992 PICPA National Convention.
His granddaughter Ana Mae Lugod Barrera, the eldest granddaughter of the clan, and daughter of his eldest daughter Erlinda, followed in his footsteps as a certified Public Accountant.
His legacy in the accountancy profession lives on with the elevation of the local chapter to the PICPA Hall of Fame for winning the Outstanding Chapter award for ten (10) times, the first conferred in 1981 when Paping was the Chapter Adviser. It has also hosted PICPA’s National Convention for the third time in November 2020.
Besides the four siblings, three more Morenos also served in the same unit: 2nd Lt. Nilo V. Moreno (I Co CO, 110th Regiment), 1st Sgt. Canilo A. Moreno (Hq & Hq Service Co, 110th Regiment), and Sgt. Diomedes A. Moreno (Hq & Hq Service Co, 110th Regiment).
Nine more similarly surnamed also served with the guerrilla, among them 3rd Lt. Lamberto M. Moreno (K Co, 120th Regiment), Pvt. Angel P. Moreno (Engr Co, 113th Regiment), Pvt. First Class Ciriaco G. Moreno (D Co, 113th Regiment), Pvt. Anastacio B. Moreno (Hq 10th Military District), Pvt. Esmeraldo N. Moreno (B Co, 112th Prov Battalion), Sgt. Eugenio M. Moreno (D Co.,112th Prov Battalion), Pvt. Gregorio S. Moreno (C Co, 114th Regiment), Pvt. Juan M. Moreno (F Co, 115th Regiment), and not the least, Pvt. Restituto N. Moreno (L Co, 115th Regiment).
The 110th Infantry Regiment
The 110th Infantry Regiment under which all the Moreno siblings, and most of their cousins and in-laws served during the Second World War was charged with the area from the Tagoloan River, Misamis Oriental to the Eastern border of the province.
Activated early in November, 1942, it was composed of most of various guerrilla units which sprung up in Eastern Misamis Oriental during early September 1942: Balingasag and the surrounding towns led by Lt Pedro Collado; PFC (later 1st Lt), Clyde M. Abbot, Vicente Mercado and Sgt (later Lt.) Entique Carpio; Claveria under M/Sgt James McIntyre, U.S. Army Air Corps (USAAC); Malitbog under M/Sgt. Alfred Fernandez, USAAC; and Talisayan led by PFC Fausto Omandang.
The first commanding officer of this regiment was Capt. Pedro D. Collado who was designated on Nov. 1942, relieved by Capt. Francisco N. Luz on Feb. 1943, and succeeded by Maj. Rosauro P. Dongallo in June, 1943.
It was at the time of Dongallo when the 110th Regiment was most active. Dongallo as lieutenant, was a Battalion Commander in the 81st Field Artillery, USAFFE; fearless, calculating and cool. He is remembered for retrieving some P143,000 in emergency notes from the Provincial Building during the attack on Butuan, under constant Japanese enfilading fire from a distance of some 20 meters. His regiment figured in the advance of the Americans on Malaybalay in May 1945, and subsequent mopping up operations of the enemy in that sector.
When the 110th Infantry Regiment did become fully organized, it had to justify its existence by taking part, together with the 113th Regiment, in the attack against the Japanese at Butuan, which lasted for several days during which the Japanese had to call for reinforcements. The Filipino troops were only forced to withdraw when enemy reinforcements arrived and Japanese planes began to strafe them.
The attack failed as the Japanese were too well-entrenched and armed, but it demonstrated the mettle of the guerrilla troops and convinced the civilian populace of the guerrillas’ ability to fight and of the need to support them. The regiment under Dongallo’s leadership also contributed to the collection and processing of intelligence information for the Tenth Military District.
The 110th Infantry Regiment was actively involved in two key operations against the Japanese garrison troops in 1945.
On 22 April 1945, it destroyed the Japanese barge staging area at Talisayan, Misamis Oriental and ejected the garrison troops permanently with the assistance of the US Navy Task Group 70.4. This Talisayan operation is historically significant because it was the first amphibious guerrilla offensive against the Japanese- the first of several successful operations in conjunction with Task Group. 70.4. (click here to read Guerrilla Raid on Talisayan 22 April 1945)
From 27 April to 09 May 1945, the 110th Infantry Regiment was the main offensive unit in the Tagoloan-Bugo operations which cleared Japanese garrison troops from the Eastern side of Cagayan and protected the right flank of the US Army’s 108th Regimental Combat Team (RCT), of the 41st “Sunrise” Division which landed at Tin-ao, Agusan, Cagayan on 10 May 1945, ultimately leading to the capture of the Del Monte Airfield and Sayre Highway in Bukidnon which ended organized Japanese resistance on June, 1945, and leading to the Liberation of Cagayan on 12 May 1945 by Filipino Guerrillas of the 109th Infantry Division.
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References:
Email correspondence with Fr. Antonio F. Moreno 23 Sept 2020 -03 November 2020.
Biography of Manuel A. Moreno written by his daughter Cecile Moreno-Kionisala, received 09 November 2020.
Series of interviews and correspondence with Dr. Ignacio B. Moreno Sept. 23- Nov. 9, 2020.
Correspondence with Mayor Oscar S. Moreno.
Correspondence with Ma. Dulce Tiro-Potenciano.
National Archives Records Administration (NARA).
History of Mindanao Guerrillas by the American Guerrillas of Mindanao (AGOM) Unpublished Manuscript, page 44.
Baclagon, Uldarico S. (Col.), The Philippine Resistance Movement Against Japan (10 December 1941-14 June 1945), @ Veterans Federation of the Philippines 1965, Munoz Press, Printed 1966, page 502-504.
Balingasag: Its History and Transformation, XU Devcom Blog, retrieved 21 January 2021.
Biography of Papias Almonia Tiro written by granddaughter Thea Uyguangco.
What exciting prospects lie ahead for Cagayan de Oro in the transformative Year of the Wood Snake?
“This vibrant city, characterized by its dynamic Tiger spirit, is poised at the cusp of remarkable growth and development. Now is the perfect moment to leverage the vast potential we have cultivated over the years,” says Feng Shui Expert Richard Yu.
SM Supermalls has previously hosted Master Yu at their SM CDO Uptown and SM CDO Downtown Malls. A freelance geomancer for the past 20 years, Master Yu has been a frequent guest of SM Supermalls during the Chinese New Year period and has graciously shared with us his forecast for the city and the individual Chinese zodiac signs (see related article on this page).
“Cagayan de Oro stands ready to establish itself as a premier destination for career advancement and financial success. Here, the fusion of exceptional performance and abundant opportunities empowers us to overcome obstacles that might derail others,” notes Master Yu.
(Image courtesy of Project LUPAD)
Indeed, Metro Cagayan de Oro is projected to become the Philippines 4th Metropolitan area, following Metro Manila, Cebu and Davao, according to the Philippine Development Plan 2017-2022.
“In this thriving environment, individuals can launch their aspirations or embark on a journey of reinvention, particularly benefiting those drawn to the rich realms of the arts and sciences. Together, let’s embrace this pivotal moment and set forth on a path of collective achievement and creativity!”
Golden Tiger City
Cagayan de Oro City became a chartered city on June 15, 1950 which (are you ready for this?) believe it or not, a Gold Tiger Year! A most auspicious coincidence indeed for a City with de Oro in its appellation and The City of Golden Friendship as its tagline!
Ready for another surprise? There is actually a Gold Tiger in the Animal Kingdom!
According to the Zoological Wildlife Foundation, a golden tiger is one with an extremely rare color variation caused by a recessive gene that is currently only found in captive tigers. Like the white tiger, it is a color form and not a separate species.
The golden tiger’s white coat and gold patches make it stand out from the norm. Their striping is much paler than usual and may fade into spots or large prominent patches. Golden tigers also tend to be larger and, due to the effect of the gene on the hair shaft, have softer fur than their orange relatives.
Tiger City in the Year of the Dragon
The performance of Region X’s economy in 2024 seems to bear out Master Yu’s prognosis made early last year.
“Economy, although it’s not that well, it’s also not that bad. Dragons can only give luck but they do not have it by themselves, so it’s the signs on the lower six like the Tiger who will share luck with other people. Economy is good. but you will have to share your benefits with others, and that is where the gray area may happen,” noted Master Yu.
Indeed, during the recent Media Forum hosted by the National Economic and Development Authority Regional Office Region 10 (NEDA-10) the regional economy reportedly grew 5.3-percent growth in 2023, short of its 6.0-8.0 target.
However, NEDA 10 Regional Director Mylah Faye Carińo clarified that while the region’s growth rate slowed down, its economy still expanded at 5.3 percent, lower than the 7.2% attained in 2022, and 6.3% in 2021.
While the 21 percent growth in the transportation and storage sectors and 17.8 percent expansion in the accommodation and food service sectors helped lift up the regional economy, the region’s overall growth was pulled down by downticks in the manufacturing (-1.3%), mining and quarrying (-2.0%) sectors in 2023, and slowdown to 0.3% of the agriculture, forestry and fisheries sectors during the same time period.
Nevertheless, the region’s Gross Regional Domestic Product still increased by P50 billion to P985 billion in 2023 from P935 billion in 2022. It was also the 2nd biggest economy in Mindanao with the 3rd largest Per Capita GRDP, and 9th fastest growing economy in the Philippines.
The region is also expected to get another shot in the arm with the continued implementation of seven of the 15 Infrastructure Flagship Projects (IFPs) this year.
Not the least, Cagayan de Oro City Cagayan de Oro moved up one spot to 6th in its overall ranking, in the 2024 Cities and Municipalities Competitiveness Index (CMCI), developed by the National Competitiveness Council, from being “Top 7 Most Competitive Highly Urbanized City” in 2023.
Furthermore, Cagayan de Oro was recognized as the ‘Most Resilient City’ in the country, earning the No. 1 overall ranking in the resiliency pillar. It also ranked 6th in the innovation pillar, 7th in the infrastructure and government efficiency pillars, and 9th in economic dynamism, and the ‘Top 7 Most Improved Highly Urbanized City’.
Richard Yu is the resident feng shui adviser at Pinoy Business Forum and has hosted talks and workshops including SM Davao, Marco Polo Davao, HSBC Binondo and Greenhills branches, and the Filipino-Chinese Federation of Professional and Business Women of the Philippines. He also personally assisted people in various regions of the Philippines, and guided others abroad through the use of modern technology.
CAGAYAN DE ORO CITY- For the first time ever, the Cagayan de Oro Filipino-Chinese Community will be conducting a free Medical and Dental Mission on Tuesday, February 4, 2025, in commemoration of the 10th Anniversary of the festival starting 8:00AM at the Limketkai Mall Atrium in Barangay Lapasan.
The Oro Trade and Investment Promotions Center (ORO-TIPC), headed by Dept. Manager John W. Asuncion (center), held a press conference to kick off the festivities in celebration of the 10th CDO Chinese New Year from January 27-February 4, 2025. Also in photo is CDO Filipino-Chinese Community President Benjamin Chan. (PIA-10 Photo) #BeInformed#BagongPilipinas#PIANorMin
According to CDO Filipino-Chinese Community President Benjamin Chan, the medical mission will be led by Medical Director Dr. Samuel Ang, and Dr. George Co, Program Director, Charity and Outreach Program, both from the Chinese General Hospital and Medical Center.
“They will be joined by 20 doctors and nurses plus six dentists from the Cagayan de Oro City Health Department, five other Filipino-Chinese doctors from the private sector, and 10 dentists from the Cagayan de Oro-Misamis Oriental Chapter of the Philippine Dental Association (PDA) to render free medical and dental aid to 1,000 medical and 300 dental beneficiaries identified by the Cagayan de Oro City Government, said Mr. John W. Asuncion,” Overall Chairman of the 10th Cagayan de Oro Chinese New Year Festival Committee, who is the Cagayan de Oro City Local Economic & Investment Promotion Officer (LEIPO) and Department Head of the Oro-Trade & Investment Promotion Center (Oro-TIPC).
His Excellency Ambassador Huang Xilian, China’s Ambassador to the Philippines, Embassy of the People’s Republic of China in Manila. (PROC Embassy photo)
“The launching program will be graced by no less than His Excellency Huang Xilian, Chinese Ambassador to the Philippines, Embassy of the People’s Republic of China in Manila,” said former CDO Filipino-Chinese Community President Greg M. Lao. “Aside from the 10th anniversary of the CDO Chinese New Year Festival, this mission also commemorates the 50th Anniversary of the Establishment of Diplomatic Relations between China and the Philippines.”
Also gracing the opening ceremonies is a delegation from the Philippine Chinese Charitable Association, Inc. which is sponsoring the medicines to be given to the beneficiaries, who are also concurrently officers of the Filipino-Chinese General Chamber of Commerce Inc.
They will be led by Chairman of the Board Antonio Tan, Honorary Chairman/Executive Committee Chairman Dr. Benito Goyokpin, EVP/President & CEO Kelly Sia, Vice Chairmen Alberto Tan Lee and Manuel Co, Treasurer Antonio Hilario, Auditor Go Kong Kep, and Directors Ramon Chuaying, Eduardo Uy, Edmund Santos, Juancho Pacheco, and Antonio Dino.
A UN Holiday
During the 2025 Chinese New Year Reception hosted by Ambassador Huang on Sunday, January 19 at Shangri-La The Fort in Taguig, he noted how the 78th session of the United Nations General Assembly in December 2023 adopted a resolution to designate the Spring Festival as a UN holiday, thus making the “Chinese New Year” a “Global New Year”.
2025 Year of the Green Wood Snake
In December 2024, UNESCO listed the “Spring Festival” as an Intangible Cultural Heritage of humanity. Nowadays, many countries and regions in the world proclaim the Spring Festival as an official holiday, and about one-fifth of the world’s population celebrates the Spring Festival in various ways.
Huang highlighted the importance of strengthening bilateral ties, which he believes will benefit the over 1.5 billion people of both nations.
“I look forward to seeing both sides remain committed to original aspirations, answer to the call of our two people, and work together to enhance bilateral ties so as to bring even greater benefits to our two countries,” the ambassador stated.
The Chinese New Year this year coincides with the 50th anniversary of diplomatic relations between China and the Philippines. During his address, Huang remarked on the shared historical memories and the strong people-to-people bonds between the two nations, emphasizing the depth of their friendship.
Earlier during the reception to celebrate the 75th anniversary of the founding of the People’s Republic of China held September 27, 2024 in Manila, Huang noted how the older generation of leaders of our two countries made the right decision of establishing diplomatic ties in 1975 despite the shadow of bloc confrontation.
“2025 will mark the 50th anniversary of the establishment of diplomatic relations between China and the Philippines. Their courage leaves an invaluable legacy for all of us,” the Chinese envoy said.
“The peoples of China and the Philippines have been close by heart and tied by blood. Over the past 50 years, our cooperation in various fields has yielded fruitful results. Harmonious coexistence, friendship and cooperation as well as common development between China and the Philippines are in line with the shared desire and fundamental interests of the 1.5 billion people of our two countries together.”
“History has shown that China-Philippines relations have maintained a general trend of forward-moving, despite some ups and downs. History has also shown that as long as our differences are properly managed, the road of China-Philippines cooperation will be even broader.”
“So let us renew the original commitment to our diplomatic ties, keep in mind the well-being of the two peoples, always remember the fundamental interests of our two countries, and work together to steer clear of disruptions, and advance China-Philippines friendship and cooperation for common prosperity and lasting peace.”
Eleven teams from all over the Philippines have so far confirmed their participation in the 3rd Mayor’s Cup Spring Festival Dragon Boat Race scheduled on February 1-2, 2025 at the Cagayan River.
This event is part of the ongoing BUGSAY MINDANAO 7: PADDLE FOR PEACE series organized by the
Dragon Boat Kagay-an Race headed by Pinky Castillo, race organizer.
According to Race Director John W. Asuncion, the following teams have already confirmed their participation in the two-day event: West Philippine Sea Dragon Boat Team-Manila, Sugbu Mighty Dragons-Cebu, Gladiators Dragon Boat Team-Davao, Barangay Carmen Dragon Boat Team, GenX Brgy Carmen, Ricspeed, Hydra, Universidad de Zamboanga Wildcats, Samal Dragons, Amihan, and Siargao Dragons.
Four other teams still have to confirm their participation: The Hamlets, RMMC, Black Manta Warriors, and Alliance.
This year’s event will include the ff. categories: DB22 Premier Open 200M, DB22 Premier Mixed 200M,
DB12 24U Open 200M, DB12 Masters Mixed 200M, DB 22 Premier Open 2000M, DB22 Premier Mixed 2000M, and DB12 Women 200M.
In its last iteration, the Universidad de Zamboanga Wildcat Paddlers bagged 3 Golds and 1 Silver on the way to dominating the 2nd Mayor’s Cup Spring Festival Dragon Boat Race held 17-18 February 2024 at Isla De Oro, Cagayan River.. Most of UZ Wildcats Paddlers were Marine Reservists coached by GM1 June June L Cañete PN.
“The men and women of Matatag Battalion bear witness to your hard work, dedication, and determination during your training and preparation at Naval Station Rio Hondo. Kudos to the leadership and members of UZ Wildcat Paddlers!” shouted out a social media post from the Marine Battalion Landing Team-11 (a.k.a. Matatag Battalion).
Organizers awarded on Feb 20 the ‘best of the best’ paddlers from all over Mindanao, capping off the two-day 2nd Mayor’s Cup Spring Festival Dragon Boat Race at Isla de Oro riverbank over the weekend.
Among last year’s champions in the various categories were Premiere Women (400M) :
Universidad de Zamboanga Wildcats; 24 Under Mixed (400M): Universidad de Zamboanga Wildcats; Master Mixed (400M): Gladiators – Davao City; Open (400M): Ricspeed; Premiere Mixed (400M): Bakunawa, and Premiere Mixed Novelty Race (400M): Universidad de Zamboanga Wildcats.
The dragon boat competition was part of the 2024 Chinese New Year celebration jointly spearheaded by the City Government and the Cagayan de Oro Filipino-Chinese community.
Entries are open to all dragon boat teams and enthusiasts from Mindanao, Visayas and Luzon. A team may register more than 1 entry in any competition class and an athlete may enter more than 1 competition class but no allowances will be made for any delays in the race program.
PROVISIONAL PROGRAM OF ACTIVITIES January 26, 2025 SUN Online Team Managers Meeting January 31, 2025 FRI 7AM-2PM Water Test I 3-5PM Team Managers Meeting February 1, 2025 SAT 2000M Races, DB12 Races * I Mayor’s Welcome Dinner February 2, 2025 SUN DB22 Races * I Awarding & Fellowship Dinner *Final structure of program of races upon confirmed entries
HONOR Philippines has introduced the third iteration of its viral X9 series, the HONOR X9c 5G during the grand launch of its HONOR Experience Store at the Cyberzone of SM CDO Downtown on January 25, a most auspicious date just in time for the month-long celebration of the 10th Cagayan de Oro Chinese New Year Festival.
Competitively priced at P16,999, the HONOR X9c 5G is the highest trim among the brand’s C Series of entry- to mid-range devices, and aims to build on the success of its predecessors. It provides robust features, quality and performance at an affordable price.
Dubbed the “all-angle triple defense phone,” the 5G holds an IP65M classification, allowing it to be immersed up to 25 centimeters deep for a maximum of five minutes, and an SGS 5-Star rating for drop resistance.
Ribbon cutting during the grand launch of HONOR Philippines Experience Store at the 3/F Cyberzone of SM CDO Downtown on Saturday, 25 January 2025. [L-R] Mr. Stephen Cheng, Vice President of HONOR Philippines; Ms. Lovelle See, Mall Manager, SM CDO Downtown; Mr. Allan Anthony Acosta Ramos, Special Assistant to the President, Oro Gadget; Mr. Pao Oga, Public Relations Manager of HONOR Philippines. (Image courtesy of ShaiTalks CDO)
“The HONOR X9c 5G has an all-angle triple defense now. It’s not just drop-resistant anymore — like the HONOR X9a and X9b 5G were known for — it’s also water- and heat-resistant. That makes this smartphone the toughest phone to hit the market yet,” said HONOR Philippines Vice President Stephen Cheng.
Also present to grace the Grand Store opening were Ms. Lovelle See, Mall Manager, SM CDO Downtown; Mr. Allan Anthony Acosta Ramos, Special Assistant to the President, Oro Gadget; and Mr. Pao Oga, Public Relations Manager of HONOR Philippines.
The X9c 5G’s durability, in addition to its ultra-tough polycarbonate and polymethyl methacrylate body, stems from three key features. Firstly, it uses back-to-back super double tempered glass for both the screen and camera module, which is far more resilient than standard glass. This high-quality material offers superior drop and scratch resistance, giving the device 360-degree protection against falls of up to two meters. It has been tested on various surfaces, including marble, cobblestone, gravel and asphalt.
(Image courtesy of Mommy Cookie)
The space between the screen and the middle frame is filled with shock-absorbing materials that help lessen the impact from hard objects, further protecting the screen. Lastly, the phone features a three-layer water-resistant structure that includes a liquid injection molding rubber ring to safeguard the side key port, speaker hole, and card tray. The second layer adds a USB rubber sleeve to reduce leakage, while the third layer provides board-level and software protection via foam for BTB protection and built-in waterproof detection features.
Measuring 162.8 mm in length and 75.5 mm in width, and weighing only 189 grams, the X9c 5G feels sturdy yet surprisingly light. It boasts a 93.7-percent screen-to-body ratio, providing ample screen real estate. The Philippine market will receive the 24GB RAM + 256GB storage configuration, featuring two nano-SIM slots (no eSIM option).
Running natively on Magic OS 8 (based on Android 14), the X9c 5G comes equipped with HONOR AI (artificial intelligence) built with Google Cloud AI, enhancing usability and performance. It shares the same Snapdragon 6 Gen 1 processor as its predecessor, delivering efficiency for longer battery life without sacrificing performance. Users can expect minimal heat buildup during operation.
Powering the device is a 6600mAh silicon carbon battery paired with 66W SuperCharge. This capacity surpasses that of the Magic 6 Pro and utilizes the same technology found in the Magic V3, enabling the X9c 5G to maintain a slim form factor despite its impressive battery life. It can last up to four days on standby and charge to 50 percent in as fast as 15 minutes.
Camera capabilities also receive a significant boost thanks to a 108-megapixel camera with optical image stabilization, reducing blurriness and improves image quality, particularly in low-light conditions.
The HONOR X9c 5G set a Guinness World Record for “The Most People Performing a Mobile Phone Drop Test Simultaneously.” Held in Makati on Jan. 6, 2025, a total of 264 individuals participated in this sanctioned event, part of HONOR Philippines’ pre-launch activities.
Available in Titanium Purple, Titanium Black, and the hero color Jade Cyan, your HONOR X9c 5G is now ready for claiming here in SM CDO Downtown! Visit us at Level 3, Cyberzone Store.
So don’t miss the chance to get #TheToughestPhone available nationwide at HONOR Stores, Official Online Stores — ShopeeTikTok, and Lazada for only ₱16,999! Get them today before they’re sold out!
By Gabriel T. Ingles Members of the bar or lawyers are required to attend Mandatory Continuing Legal Education (MCLE) seminars, while members of the bench or judges also have their regular Judicial Career Enhancement Program (JCEP) to update them of the laws, new decisions of the Supreme Court, etc.
In brief, they always know the law, or enjoy the presumption that they know it, the rulings of the Supreme Court, and whatever rules are newly adopted by it.
Unfortunately, the public, in general, cannot be expected to have such knowledge of laws even if they are required to follow them.
Thus, the main purpose of this article is to help the public. It is a humble contribution so that laws can be known, understood, and better served and followed. And I have chosen to discuss the above topic “LAWYERING” so that the public can better understand, appreciate, and help improve or the practice of law.
This is written to make known and make the public better understand the true nature and essence of lawyering or practice or law, i.e., that it is a profession, not business or negosyo.
What then, is the difference between “profession” and “business or negosyo”?
According to the Australian Council of Professors (ACP 2003), “Profession” is a “disciplined group of individuals who adhere to ethical standards and who hold themselves out, and are accepted by the public, as possessing special knowledge and skills in a widely recognized body of learning derived from research, education, and training at a high level, and who are prepared to apply this knowledge and exercise these skills in the interest of others.
It is inherent in the definition of a Profession that a code of ethics governs the activities of each profession. Such codes require behavior and practice beyond the personal moral obligation of an individual. They define and demand high standards of behavior in respect to the services provided to the public and in dealing with professional colleagues.
Being a member of a Profession, e.g., a “Professional,” is generally seen as an indicator of integrity, ethics, trust, and expertise.
On the other hand, “Business” is defined as the practice of making one’s living or making money by producing or buying and selling products. It is also “any activity or enterprise entered into for profit.” (Wikipedia)
Law is a profession not business. This is because:
a) it is a learned activity; b) engaged in full time basis; c) act is helpful to others in an important way; d) persons involved organize themselves and self-regulate; and e) governance is primarily for the public good rather than for self.
Not only is law a profession, it is a noble profession. Not only does it serve a public good, such public it serves is the administration of justice through the rule of law. Hence, it is accepted as a noble profession. In other words, there is inherent honor in the legal profession because it is primarily intended to serve not self but others by assisting in the administration of justice.
xxx if an attorney practices his/her profession, the duty is always and principally to assist in the administration of justice, i.e., to see to it that a client is afforded what is due him or her based on the law. Thus, the primary interest of a true lawyer should not be self but a competent, honest and efficient administration of justice, a public interest, a public good.
In Yuhico v. Atty. Gutierrez the Court sitting en banc held: Lawyers are instruments for the administration of justice and vanguards of our legal system.
xxx expected to maintain not only legal proficiency, but also a high standard of morality, honesty, integrity and fair dealing so that the people’s faith and confidence in the judicial system is ensured. They must, at all times, faithfully perform their duties to society, to the bar, the courts and to their clients, xxx.
They must conduct themselves in a manner that reflects the values and norms of the legal profession as embodied in the Code of Professional Responsibility.
Daniel Webster, an excellent trial lawyer has said: “Justice is the greatest concern of man on earth.”
Paschal Njoku also reminds us that, “We need to understand that, as advocates of the law, we are the defenders of the Constitution, the guardians of liberty, the protectors of rights, and the advocates of just causes.” Lawyering is not a money-making venture (Canlas v. CA 164 SCRA 160).
Law practice should not be used as capital in order to earn profit. The returns it births are simple rewards for a job well done or service rendered. (Metrobank v. CA 181 SCRA 377). This is not to say that financial concerns are not important to a lawyer. However, while we do not ignore such concern, priority must be given to some of the weightier responsibilities and burdens that attach to our role as lawyers.
It is reserved only to those who are academically trained in law and possessed of good moral character not only at the time of his admission to the Bar but even more so, thereafter to remain in the practice of law. (People v. Tuanda 181 SCRA 692, Melendrez v. Decena 176 SCRA 662)
I will end this discussion by citing relevant Supreme Court decisions thus:
1.Bengco v. Atty. Bernardo A.C. No. 5368, June 13, 2012
Practice of law is not a business. It is a profession in which duty to public service, not money, is the primary consideration. Lawyering is not primarily meant to be a money-making venture and law advocacy is not a capital that necessarily yields profits. The gaining of a livelihood should be a secondary consideration. The duty to public service and to the administration of justice should be the primary consideration of lawyers, who must subordinate their personal interests or what they owe to themselves.
2.Sesbreno v. CA, G.R. No. 161390, April 16, 2008
Lawyering is not a moneymaking venture and lawyers are not merchants. Law advocacy is not capital that yields profits. The returns it births are simple rewards for a job done or service rendered. It is a calling, that unlike mercantile pursuits which enjoy a greater deal of freedom from governmental interference, is impressed with a public interest, for which it is subject to state regulation.
3. Atty. Khan v. Simbillo, A.C. No. 5299, August 19, 2003
The following elements distinguish the legal profession from a business:
a). A duty of public service of which the emolument is a by-product, and in which one may attain the highest eminence without making much money; b.) A relation as an “officer of the court” to the administration of justice involving thorough sincerity, integrity, and reliability; c). A relation to clients in the highest degree of fiduciary; d). A relation to colleagues at the bar characterized by candor, fairness, and unwillingness to resort to current business methods of advertising and encroachment on their practice, or dealing directly with their clients.
4. Lawyers Must Avoid Predatory Pricing
A lawyer shall not charge rates lower than those customarily prescribed unless the circumstance so warrant. This is to avoid the so-called predatory pricing. This is one of the practices that degrade the dignity of the legal profession.
Again, it is my hope that the public having known and understood the above, will be more vigilant, and help correct the mistakes committed by lawyers in the manner they practice their profession.
(The author is a member of the Constitutional Law Department of the Philippine Judicial Academy (Philja); a former Associate Justice of the Court of Appeals, and a former dean of the University of San Carlos Law. He has been awarded Most Outstanding IBP Chapter President. He is teaching Legal and Judicial Ethics Review at the Holy Name University Law in Tagbilaran City, Bohol.)